BACK 2022-11-01

NetEase Games Has Officially Established a New Studio GPTRACK50 Under Hiroyuki Kobayashi

the Renowned Producer Behind the Resident Evil Series, Aiming to Develop Original Entertainment IP.

GUANGZHOU, CHINA, November 1st, 2022 - NetEase Games, the developer and publisher behind popular games such as Harry Potter: Magic Awakened and Identity V, has announced the establishment of a brand-new game studio GPTRACK50, aiming to deliver original entertainment contents from Japan to users worldwide. Led by Hiroyuki Kobayashi, the renowned producer behind series including Resident Evil, Dino Crisis, Devil May Cry, Sengoku Basara, and Dragon’s Dogma, this new studio brought together a group of experienced professionals from both the gaming and film & television industries to develop quality contents for users worldwide.


A Word from Hiroyuki Kobayashi, President of GPTRACK50
I believe that NetEase Games, a company with extensive experience in investment and co-development, is a very reliable business partner in developing high quality games and entertainment projects. With the support and respect from NetEase in understanding me and my team’s development achievements and values, I will build a stronger team with the goal of creating more original quality contents that will satisfy users around the world.

(Image: Hiroyuki Kobayashi, President of GPTRACK50)

A Word from NetEase Games
The ultimate goal of GPTRACK50 is to create original IPs that would impress the whole world. The studio strives to build original game contents and to broaden the spectrum from just games to film and entertainment series. The President, Hiroyuki Kobayashi, has personally worked on the production of the Resident Evil’s live-action and CG animation series. He has also been involved in the production of many more media portfolios of various original game IPs, including live-action, animation, stage play, manga adaptions, etc. By utilizing this unique experience, the studio will create new IPs and expand them to the global scale through movies, novels and manga adaptations.

GPTRACK50 is a video game development company wholly owned by NetEase Games. The studio will primarily focus on producing high quality console/pc game contents with a goal of growing into an establishment with a global media portfolio.

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​(Image: GPTRACK50 Office)

About NetEase Games
​NetEase Games is the online game division established by NetEase Inc. (NASDAQ: NTES, HKEX: 9999), and it primarily focuses on developing and operating popular mobile and PC games in the global market. As one of the world’s largest game developers providing high quality content, NetEase Games strives to grow its influence and reputation while providing support to the development of studios around the globe. With a goal to enhance in-house development and world-wide R&D capability, NetEase has partnered and collaborated with world renowned gaming companies such as Blizzard Entertainment and Mojang AB (a subsidiary of Microsoft), and has participated in the production of many popular online games worldwide.